The world of digital marketing is always evolving and moving forward. No matter, if you’re a seasoned marketing pro or a beginner, taking marketing classes, can help you stay up-to-date with the latest trends in the industry or improve your skills. You can do this using online education websites.
Why Should You Consider Taking Marketing Classes?
You probably already know that people with a bachelor’s degree or higher have better chances of finding good jobs and earning more money. But did you know that getting a certification can also boost your prospects? Nowadays, there are many new digital marketing technologies and software being developed quickly, and trying to learn everything from blog posts and ebooks can be too much. That’s where online marketing courses and certifications can help. They offer an easy way to improve your skills and learn more.
Even if you’ve been working in marketing for many years, online marketing courses can still be helpful. Whether you want to refresh your knowledge or learn new skills like creating a website from the beginning, these online courses can give you the information you need to keep doing well in your career.
But going to a boot camp or traditional university for marketing can cost a lot of money. That’s when self-paced online courses become useful. However, how do you decide which one is right for you?
LinkedIn Learning’s Digital Marketing Specialist Course: A Comprehensive Overview
Course Name: Become a Digital Marketing Specialist
Course Provider: LinkedIn Learning (formerly Lynda.com)
Study Mode: Online video tutorials
Target Audience: Beginners interested in digital marketing but not ready to commit to a paid program
Duration: 20 hours across 11 courses
Price: Free, with the option of a monthly subscription for more in-depth content
Who Is It For?
If you’re just starting to learn about digital marketing and want to know how it works, this course is a perfect way to get started. It’s made for people who are thinking about a career in digital marketing but don’t want to spend a lot of time or money on a paid program yet. With this course, you can try it out and see if you like it before making a bigger commitment.
Course Structure And Content
The Become a Digital Marketing Specialist course is a beginner’s program that includes short video lessons, each about two hours long. There are 11 courses in total, and each one covers a different topic in digital marketing. You’ll start with the basics and then move on to learn about SEO, Google Ads, content marketing, social media marketing, and other topics.
This course is a great introduction to the subject. It gives you a good idea of what digital marketing is all about. Although it doesn’t go into all the details, it gives you enough information to figure out what parts you find interesting. This can help you decide if you want to explore digital marketing more in the future. Amongst the top education websites is LinkedIn Learning.
You should know that LinkedIn Learning is the new name for Lynda.com, a trustworthy online training provider that was bought by the big social media company in 2015. The courses they offer are of high quality, and you can find many other courses to pick from on their platform.
Google’s Fundamentals Of Digital Marketing Course: A Comprehensive Overview
Course Name: Fundamentals of Digital Marketing Course Provider: Google Study Mode: Online Target Audience: Beginners with limited time commitment
Duration: 26 modules, approximately 40 hours
Price: Free
Who Is It For?
If you’re looking for a beginner’s course, LinkedIn Learning is a good choice. But if you want a more organized and structured learning experience, Google’s Fundamentals of Digital Marketing is a better option. This course is especially helpful for small business owners or people who want to switch to a career in digital marketing.
Course Structure And Content
Unlike the course we mentioned earlier, Google’s program is made only by its own trainers. It has 26 sections, and it teaches you all the important things about digital marketing, from making content to using basic analytics for success. The program has short videos and quizzes to check how much you understand. In the end, there is a final test with 40 questions. If you pass it, you get a digital certificate to show on your LinkedIn profile and resume. This certificate is valuable because it’s recognized by respected institutions like the Interactive Advertising Bureau Europe and the Open University, making it one of the best online education websites.
If you use Google’s Fundamentals of Digital Marketing course, you can learn important skills and knowledge in digital marketing without spending any money. This change is not only good for your personal and professional development but also makes your profile more trustworthy with a recognized certificate. Start your journey in digital marketing now and check out the different resources and courses that Google offers.
Udemy’s Complete Digital Marketing Course: A Comprehensive Overview
Course Name: Complete Digital Marketing Course Provider
Udemy Study Mode: Online Target Audience: Beginners, employees, or small business owners looking to upskill
Duration: 22.5 hours
Price: $149.99 (regularly offers major discounts)
Who Is It For?
Udemy’s Complete Digital Marketing course is made for people who want to improve their skills without spending a lot of money. It’s a great option for employees who want to learn more about their current jobs and for small business owners who want to gain more knowledge. Big companies like VW, Apple, and Eventbrite have used this course to train their employees. Udemy’s course is practical and also helpful for individuals starting their own businesses and wanting to learn more skills, making it one of the best online education websites.
Course Structure And Content
Udemy’s course uses video lessons and a practical approach to help you learn. It includes videos, quizzes, projects, and checklists to develop your digital marketing skills step by step. The 12 courses cover everything from market research to building a website with WordPress. The course not only explains various digital marketing techniques but also gives you hands-on experience. The main aim is to help you create a customized marketing strategy that can be implemented for free or at a low cost. This course is very popular, with over 600,000 students enrolled. Besides, Udemy offers many other digital marketing courses to choose from, catering to different learning preferences and interests.
Coursera’s Digital Marketing Specialization: A Comprehensive Overview
Course Name: Digital Marketing Specialization
Course Provider: Coursera
Study Mode: Online video lectures, quizzes, and assignments
Target Audience: Marketing professionals seeking an in-depth understanding of digital marketing strategies and tactics
Duration: Approximately 6 months, with 4-6 hours of study per week
Price: $49/month for the subscription, which grants access to all courses in the specialization
Who Is It For?
Coursera’s Digital Marketing Specialization is made for marketing professionals who want to learn all about digital marketing and how to use it in real situations. It’s also great for people who want to change careers and start working in digital marketing with a strong base of knowledge.
Course Structure And Content
The Digital Marketing Specialization on Coursera is a complete program that has seven courses. These courses teach different parts of digital marketing and are led by experts in the industry. They cover subjects like marketing analytics, social media marketing, content strategy, and marketing in the digital world.
In this program, you’ll find video lessons, quizzes, and practical tasks to help you learn effectively. These tasks often require you to use what you’ve learned in real-life situations, helping you develop useful skills. Once you finish all the courses and tasks, you’ll get a certificate from Coursera that you can share on LinkedIn and your resume to demonstrate your digital marketing expertise.
Hubspot Academy’s Inbound Marketing Certification: A Comprehensive Overview
Course Name: Inbound Marketing Certification
Course Provider: HubSpot Academy
Study Mode: Online video lessons, quizzes, and a final exam
Target Audience: Marketers interested in inbound marketing strategies and techniques Duration: Approximately 4-6 hours Price: Free
Who Is It For?
HubSpot Academy offers an Inbound Marketing Certification that is perfect for marketers who want to specialize in inbound marketing techniques. Inbound marketing is all about attracting and engaging customers by providing them with valuable content and personalized experiences. This certification is especially useful for content marketers, digital marketers, and marketing managers who want to enhance their skills in inbound marketing.
Course Structure And Content
The Inbound Marketing Certification from HubSpot Academy teaches you the main ideas and techniques of inbound marketing. The course includes easy-to-follow video lessons, quizzes, and a final exam. Experts in the industry teach these video lessons, covering important topics like creating an inbound strategy, making content that interests and involves your target audience, improving your website’s performance, and using social media for inbound marketing, like some of the best online education websites.
HubSpot will give you a digital certificate once you complete the course and pass the final exam. You can show this certificate on your professional profiles to prove that you are skilled in inbound marketing. Besides the Inbound Marketing Certification, HubSpot Academy offers many other marketing certifications and courses, as it is one of the best education websites online. These allow you to learn more and become an expert in various marketing fields.
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